Princess Health and Former Serono Executives Indicted for Bribery. Princessiccia
SeronoThe Boston Globe reported that four former executives of Serono Inc, a US unit of Serono SA, were indicted by the US justice department for bribery and conspiracy. The government charged that the executives offered doctors trips to a medical conference in Cannes, France in return for prescribing a certain amount of the drug Serostim. The defendents claim that they were employing sales tactics commonly used at the time, and were only sending doctors to a legitimate medical conference on AIDS.
The issue seems to be whether the travel to a relatively exotic convention site was offered as a quid pro quo for prescribing the drug. Were this to be proven, it would represent yet another way in which physicians' professionalism has been externally threatened.
The issue seems to be whether the travel to a relatively exotic convention site was offered as a quid pro quo for prescribing the drug. Were this to be proven, it would represent yet another way in which physicians' professionalism has been externally threatened.