On the Clinical Psychology and Psychiatry blog is a pithy discussion of the use of "Key Opinion Leaders," (KOLs) to provide a veneer of apparent respectability to drug marketing. One KOL claimed, "trust me. I don't make that much," but it turned out had been paid $180,000 over two years to give talks about childhood bipolar disorder, a disease whose existence ought to be controversial.
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Princess Health and BLOGSCAN - Key Opinion Leaders. Princessiccia
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