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The company had been sending to schools "a middle-aged teacher from Iowa who came to fame after claiming to have lost almost 60 pounds eating only McDonald�s," including Big Macs and french fries, Ferdman writes.
"McDonald�s said in a statement this week that Cisna stopped those visits last fall, after a Washington Post article highlighted how McDonald�s used its relationship with local schools and teachers� associations to get its message in front of students. . . . McDonald�s had long defended the practice, saying that Cisna�s presentation was about choice, not about eating McDonald�s. But critics argued it amounted to little more than a veiled attempt to woo customers at a young and impressionable age."
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